Improve YouTube videos with Optimize
Unlock a YouTube video in Content, run Optimize for title, description, tag and thumbnail suggestions, and save the ones you choose to YouTube.
Updated September 30, 2026
Content lists the videos on your connected channels. For YouTube videos, Optimize reviews the title, thumbnail, description and tags, gives them a score and suggests improvements that you can apply and save to YouTube.
Open a video
- In the sidebar, open Content, then All videos.
- Select the channel you want to work on.
- On a YouTube video that is locked, click Unlock Video. The button shows the Token price.
- The video opens on the Optimize tab, and its first optimization starts. If the title and description do not make the topic clear, describe the video in a sentence or two and click Start optimization.
You can leave the page while it runs. Results are saved on the video. Optimize is available for YouTube videos only; TikTok, Instagram and Facebook libraries are read-only.
What Optimize creates
| Section | What you get |
|---|---|
| Title ideas | Three title suggestions |
| Description | A suggested description |
| Tags | A suggested tag list |
| Thumbnail feedback | Notes on your current thumbnail and a creative brief. Optimize does not create a new image. |
| Chapters | Optional. Needs a regular video (not a Short) of at least 30 seconds with usable timed captions. |
The Optimization Quality score rates the title, thumbnail and description. Tags and chapters are shown separately. The score does not predict ranking, click-through rate or views.
Apply and save suggestions
- On the Optimize tab, click Use title, Use description, Use tags or Use chapters on the suggestions you want. Chapters are added to your description.
- Open the Edit tab and review the fields.
- Click Save changes to update the video on YouTube.
Tokens and charges
- An "up to" price is the maximum reserved for the run. Tokens the run does not use are released.
- If the price changes before you confirm, review the new amount and click again.
- Generate another creates one new option for a field. If the new option is not better than the current suggestion or your current version, nothing changes and no Tokens are charged.
- If a run does not deliver its full package, no Tokens are charged and you can still use the available results.
- Already current means the video has not changed since its last optimization. No new run starts and no additional Tokens are charged.
Status messages
| Message | What it means |
|---|---|
| The video changed after the last review | The title, description, tags, thumbnail or audience market changed. Use Update score (when offered) or Refresh optimization, which is a new paid run. |
| Needs attention | The run did not finish with a usable result. No Tokens were charged. |
| Legacy unlock | Earlier optimization work is kept but has no current score. Refresh to create a current pack. |
Missing chapters alone do not mean a run failed, because chapters are optional. If chapter creation failed, you may see Retry at no charge.
Get help
Support can check a run's status, what its package included and how it was billed. Support cannot start or refresh a run or edit a video for you. When you contact support, include the video title and channel.
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